Social Augmented Reality Workshop

What virtual production is and how it is changing the content game

Overview of the virtual production workflow and how it differs from traditional productions

Overview of new virtual production job titles, job descriptions, and how they work together

New role: Virtual art department
- Responsibilities
- How they work with others on the team
New role: Virtual production supervisor overview
- Job description
- How they complement the DP, director, and producer
- How they interface with the post team, the VAD team, and others

Types of productions that are—and are not—a good fit for virtual production

How to figure out a realistic virtual production budget

Tips for squeezing the most out of a virtual production shoot, including maximizing digital asset creation

What to look for when choosing a virtual production stage and/or production company

Case study: A deeper look into a recent virtual production

Why Learn from Us

We've Done This Before (a lot).

Our production work has garnered accolades from the American Advertising Awards, Webby Awards, and One Show, and has accumulated hundreds of millions of views.

We are an official RIT virtual production partner, Synapse Virtual Production partner, and Unreal Engine Fellowship Mentors.

Beyond our client work, we also teach AR/VR classes at Rochester Institute of Technology (RIT) as adjunct faculty and even recently helped RIT develop its entire virtual production curriculum.

In recent months, we've educated teams from Fortune 500 companies, ad agencies, national brands, and funded startups. Don’t let them have all the fun (and knowledge)!

Optic Sky... Who's That?

As advertising and digital experience nerds, we’re a group of rebel storytellers, tech wizards, digital artists, and award-winning filmmakers who’ve joined forces to help you thrive in the new age of content and experiences.

Founded in 2014, our advertising and digital experience production company sports an in-house team and network of directors who produce national TV commercials, social video, animation, AR / VR, virtual production, and interactive experiences that engage audiences across every marketing channel.

Our clients include Google, Zillow, Amazon, Wegmans, and other household brands, venture-backed startups, and global agencies.

Official Snap Lens Creator Partner, Rochester Institute of Technology (RIT) virtual production partner, Synapse Virtual Production partner, and Unreal Engine Fellowship Mentors.